Redefining Advertisment with simplicity
Advertisment
Creative Direction
Advertisment
Blue Turtle Films
Redefining Advertisment with simplicity
A revolutionary VR headset that redefines user comfort and natural interaction, setting new standards in the virtual reality landscape.
Client
Blue Turtle
Released
Timeframe
8 months
Project Type
Advertisment
Technology
Industrial Design 3D Printing Electronics Integration Optical Engineering
Blue Turtle Films
Overview
Our approach focused on merging Scandinavian design principles with cutting-edge technology. The result is Boreal – a VR headset that doesn't just improve upon existing designs but rethinks how users should interact with virtual environments.
In a market dominated by bulky, uncomfortable VR headsets, Nordvision envisioned a device that would prioritize human factors alongside technical excellence. The challenge was to create a premium VR experience that users could enjoy for extended periods without the typical physical constraints of existing solutions.
Blue Turtle Films
The Challenge
Traditional VR headsets presented significant barriers to extended use, with most users experiencing fatigue after just 30 minutes. Heat management issues not only caused discomfort but also affected device performance. The complex setup procedures and adjustments required technical knowledge that alienated casual users.
The market needed a solution that could deliver premium visual experiences while maintaining comfort and intuitive usability. Existing products forced users to choose between performance and comfort, while setup complexity remained a significant barrier to adoption.
Blue Turtle Films
The Solution
We developed a revolutionary weight distribution system that reduces pressure points and fatigue. The passive cooling architecture maintains optimal operating temperature without adding bulk, while our quick-release mechanisms allow for easy adjustments and maintenance.
Industrial Design 3D Printing Electronics Integration Optical Engineering
The user interface was simplified to essential interactions, with automatic IPD calibration and single-hand controls. We integrated premium materials with advanced ergonomics, creating a device that adapts to the user rather than requiring the user to adapt to it.
Blue Turtle Films
Blue Turtle Films
Performance Results
Boreal Vision has transformed the VR landscape by proving that comfort and performance can coexist. The headset's launch exceeded market expectations, with users particularly praising the extended comfort during long sessions and the intuitive setup process.
Lighter than leading competitors
Positive comfort ratings in extended sessions
Market share captured in first quarter
The device's success has established new benchmarks for VR hardware design, influencing industry standards for user comfort and accessibility. Professional users have adopted Boreal for training and simulation, while casual users appreciate its ease of use and comfort.
